Resources
Welcome to
our blog
We'll cover anything and everything that helps you sell more, including data-driven insights, email marketing tips, prospecting thought leadership, and sales and marketing best practice.
Articles
By Andrej E.
18 min read
10 Proven Tips on How to Use Sales Navigator for Lead Generation
You're probably staring at your Sales Navigator dashboard right now, wondering why this "powerful" ...
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By Andrej E.
11 min read
How to Integrate AI in Sales: A Step-by-Step Guide
Have you ever spent hours updating your CRM, scheduling follow-ups, and writing the same ...
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By Andrej E.
7 min read
Understanding Data Subject Rights: A Comprehensive Guide to GDPR
Personal data is the life-blood of modern digital operations, which makes data subject rights ...
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By Andrej E.
12 min read
Mastering Telemarketing: Secrets to Lead Generation Success
Sometimes the simplest tricks can make the biggest difference in this game. Telemarketing has ...
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By Connor Addis
12 min read
Master LinkedIn Lead Gen Forms for Effective Lead Generation
Hey there! I want to share something that's been a game-changer for me in ...
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By Connor Addis
11 min read
Top Sales AI Tools: Everything You Need to Know
Hey there! I've got something exciting to share with you today. Sales AI tools ...
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By Connor Addis
12 min read
LinkedIn Profile Optimization for Sales: A Comprehensive Guide
I want to share a little secret that's been a game-changer for me in ...
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By Connor Addis
12 min read
Sales Value Techniques: Mastering Value-Driven Sales Approaches
Hey there! I want to share something that's been a game-changer for me in ...
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By Connor Addis
12 min read
Mastering B2B Cold Email: Avoiding Spam Traps Effectively
I've got to tell you, cold emailing in the B2B world can be a ...
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By Connor Addis
11 min read
How to Ensure GDPR Compliance in Your Cold Emails
Hey there! I've got some interesting insights to share about GDPR emails that might ...
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By Connor Addis
13 min read
Monitoring Sales: Essential Metrics You Need to Track
We all know that keeping an eye on our sales is crucial for business ...
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By Connor Addis
12 min read
AI and Sales: Revolutionizing B2B Sales Strategies in 2025
Hey there! Let me tell you about something pretty exciting that's shaking up the ...
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By Connor Addis
12 min read
Why Content Marketing is Important for Boosting Sales
Have you ever wondered why content marketing is important for boosting sales? Well, I'm ...
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By Connor Addis
17 min read
Building a Sales Team: Essential Hiring and Training Tips
Have you ever wondered what it takes to build a powerhouse sales team? We're ...
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By Connor Addis
13 min read
How to Improve Sales with Effective Data Analysis Techniques
We've all been there - staring at sales numbers and wondering how to boost ...
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By Connor Addis
12 min read
Top 10 Questions for Qualifying Leads Effectively
Hey there! Have you ever wondered how to separate the wheat from the chaff ...
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By Connor Addis
18 min read
Top Sales Negotiation Strategies for Better Business Deals
Have you ever been in a tough business deal and wished you had some ...
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By Connor Addis
18 min read
Sales Pipeline Management: Essential Steps and Best Practices
Hey there! Let's talk about sales pipeline management, a game-changer in the world of ...
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By Connor Addis
14 min read
Mastering the Follow-Up Call: Key to Sales Success
or break a deal. The follow up call has emerged as a game-changer in ...
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By Connor Addis
12 min read
Prospecting on LinkedIn: Boost Your B2B Sales
In today's digital age, LinkedIn has become a goldmine for B2B sales professionals looking ...
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By Connor Addis
18 min read
Step-by-Step Guide to an Effective Sales Presentation Pitch
Have you ever felt nervous before giving a sales presentation? I know I have. ...
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By Connor Addis
17 min read
Building a Sales Playbook: Must-Have Components
We all know that sales can be tricky. That's why having a solid sales ...
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By Connor Addis
13 min read
Master Calendar Management for Sales Teams: A Comprehensive Guide
We've all been there – juggling multiple sales meetings, struggling to find the perfect ...
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By Connor Addis
8 min read
Client-Centric Approach: Building Trust with Potential B2B Clients
We all know that building trust is crucial in the B2B world. It's not ...
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By Connor Addis
23 min read
Master Cold Calling: Essential Tips and Techniques for Success
Let's talk about cold calling . You know, that sales technique where you reach ...
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By Connor Addis
17 min read
Top Strategies for Objection Handling in B2B Sales
We've all been there – you're in the middle of a B2B sales pitch ...
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By Connor Addis
18 min read
Master Advanced Sales Prospecting Techniques for Success
Hey there! Let's talk about sales prospecting , a game-changer in the world of ...
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By Connor Addis
14 min read
How to Build an ICP Marketing Strategy for Outbound Outreach
We all know how crucial it is to reach the right audience when it ...
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By Connor Addis
10 min read
E-mail Marketing Metrics: Decoding Open Rates and Click-Through Rates
Hey there! Let's dive into the world of e-mail marketing , where numbers tell ...
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By Connor Addis
12 min read
How to Ensure GDPR Email Compliance in Cold Marketing Campaigns
Hey there! Have you ever wondered about the ins and outs of GDPR email ...
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By Connor Addis
22 min read
2024's Best Marketing Automation Tools for Email Campaigns
We're living in an era where email marketing automation is changing the game for ...
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By Connor Addis
12 min read
The Ultimate Guide to Boosting Email Marketing ROI with Cold Emails
We all know how crucial email marketing is for businesses, but have you ever ...
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By Connor Addis
12 min read
The Impact of AI Cold Email Writing on Modern Marketing
We're living in an exciting time where AI is shaking things up in many ...
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By Connor Addis
22 min read
Mastering Cold Email Subject Lines: Tips and Tricks for Success
Have you ever wondered why some cold emails get opened while others end up ...
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By Connor Addis
9 min read
Top 10 Email Marketing Trends to Watch in 2024
Hey there! Have you noticed how email marketing is constantly evolving? We're seeing some ...
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By Connor Addis
14 min read
Email Marketing CRM Integration: A Step-by-Step Guide
In today's digital age, we're always looking for ways to streamline our marketing efforts ...
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By Connor Addis
12 min read
Lead Generation for Real Estate: Top Strategies for Success
Are you tired of struggling to find quality leads for your real estate business? ...
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By Connor Addis
16 min read
Generate Leads: A Data-Driven Approach for Success
We all want to generate leads effectively , but how can we ensure our ...
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By Connor Addis
10 min read
The Ultimate Guide to Lead Gen: Strategies, Tools, and Best Practices
In the ever-evolving landscape of digital marketing, mastering the art of lead generation (lead ...
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By Connor Addis
21 min read
Lead Gen for SaaS Companies: Strategies for Sustainable Growth
In today's digital age, the landscape of lead generation is constantly evolving, especially within ...
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By Connor Addis
12 min read
Facebook Lead Gen Ads: Maximizing ROI for Your Business
In today's digital marketplace, harnessing the power of social media is crucial for business ...
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By Connor Addis
15 min read
Boost Your Email Deliverability: Essential Tips for 2024
We all know how frustrating it can be when our important emails end up ...
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By Connor Addis
16 min read
Step-by-Step Guide to Building an Email Marketing Funnel
Email marketing funnels are powerful tools that can boost your business's ROI and click-through ...
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By Connor Addis
11 min read
The Power of AI in Lead Generation: Revolutionizing Sales and Marketing
In today’s rapidly evolving business environment, AI lead gen stands as a beacon of ...
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By Connor Addis
11 min read
Why Hiring a Lead Generation Agency is More Cost-Effective than Hiring an SDR
When it comes to expanding a business's sales funnel and generating quality leads , ...
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By Connor Addis
18 min read
How to write a cold email that converts: Proven strategies for 2024
In an era where everyone's inbox is flooded with offers and proposals, knowing how ...
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By Beth Townsend
4 min read
Lead Gen Dept: the number one UK B2B appointment setting agency
All businesses look to demonstrate their competitive edge and find ways to stand out ...
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By Beth Townsend
4 min read
8 ways to avoid spam and ensure GDPR compliance
We’ve already looked closely at the ins and outs of GDPR , but it’s ...
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By Bea Plummer
3 min read
The vital role of appointment setting for IT/managed service providers
In the bustling world of IT and Managed Service Providers (MSPs), making meaningful connections ...
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By Beth Townsend
4 min read
Elevate and excel: the shift from pushy to value-driven sales
Simply pushing products or services onto potential customers is no longer an effective strategy. ...
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By Connor Addis
4 min read
ICPs part two: how to create an ideal customer profile
In our first article discussing Ideal Customer Profiles we looked at their value to ...
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By Beth Townsend
4 min read
ICPs part one: the strategic role of ideal customer profiles in building valuable connections
Ideal Customer Profiles are an intrinsic part of successful B2B sales. An Ideal Customer ...
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By Bea Plummer
8 min read
Unlocking connections: the profound influence of email personalisation
In today’s digital age, writing a good email is a bit like cooking a ...
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By Bea Plummer
5 min read
Elevate your email marketing with A/B testing and personalisation
Are you tired of sending emails that seem to disappear into the void, never ...
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By Beth Townsend
3 min read
Streamlining success: Why invest in calendar management?
Everybody recognises that time is a precious commodity. Entrepreneurs and professionals often find themselves ...
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By Beth Townsend
4 min read
How do we define a lead?
To succeed in business, you need qualified leads that convert into sales. No business ...
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By Beth Townsend
7 min read
Key considerations for GDPR compliance
Data protection is highly regulated in the UK. GDPR compliance is vital for businesses ...
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By Bea Plummer
6 min read
Mastering the art of email sequences: crafting connections and conversions
Picture this: an email that not only grabs your attention but also compels you ...
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By Connor Addis
2 min read
10 meetings for £20 without cold calling
I want to try to help with a gift (hence the pic) to show ...
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By Connor Addis
2 min read
Get more sales by telling prospects about your worst feature...
If I showed you a way you can get more sales and all you ...
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By Connor Addis
3 min read
Why traditional sales outperform AI/automation in B2B sales.
If you want to significantly increase the sales in your B2B business be careful ...
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By Connor Addis
10 min read
Optimising your LinkedIn profile
3 questions you need to ask yourself. 1.Who is your audience? 2. How would ...
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By Connor Addis
1 min read
Spam trap words to avoid and how to find them easily before sending your email.
Do you use email as part of your outreach strategy? Did you know in ...
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By Connor Addis
2 min read
Getting past gatekeepers to reach decision-makers tip
RARE TIP – Change your mind set and change your results. (Guaranteed) Most sales ...
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By Connor Addis
2 min read
What is your promised land?
Are you happy with your sales pitch? Does your pitch include a section about ...
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By Connor Addis
2 min read
What marketing channel should you use to grow your business?
How should I grow my business?💰 There are so many options. Email, Linkedin, SEO, ...
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By Connor Addis
2 min read
A close you can use that helped me sell over 1 million dollars in sales
I want to share a close that helped me sell in excess of 1 ...
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By Connor Addis
2 min read
Stop giving away free consulting
Free consulting is where you give a prospect all your answers and knowledge before ...
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By Connor Addis
4 min read
Where are you on the trust ladder with your clients?
The Trust Ladder is a concept I learnt from the company Xant Labs and ...
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