Resources

Welcome to
our blog

We'll cover anything and everything that helps you sell more, including data-driven insights, email marketing tips, prospecting thought leadership, and sales and marketing best practice.

Articles

By Andrej E.

18 min read

10 Proven Tips on How to Use Sales Navigator for Lead Generation

You're probably staring at your Sales Navigator dashboard right now, wondering why this "powerful" ...

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By Andrej E.

11 min read

How to Integrate AI in Sales: A Step-by-Step Guide

Have you ever spent hours updating your CRM, scheduling follow-ups, and writing the same ...

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By Andrej E.

7 min read

Understanding Data Subject Rights: A Comprehensive Guide to GDPR

Personal data is the life-blood of modern digital operations, which makes data subject rights ...

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By Andrej E.

12 min read

Mastering Telemarketing: Secrets to Lead Generation Success

Sometimes the simplest tricks can make the biggest difference in this game. Telemarketing has ...

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By Connor Addis

12 min read

Master LinkedIn Lead Gen Forms for Effective Lead Generation

Hey there! I want to share something that's been a game-changer for me in ...

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By Connor Addis

11 min read

Top Sales AI Tools: Everything You Need to Know

Hey there! I've got something exciting to share with you today. Sales AI tools ...

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By Connor Addis

12 min read

LinkedIn Profile Optimization for Sales: A Comprehensive Guide

I want to share a little secret that's been a game-changer for me in ...

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By Connor Addis

12 min read

Sales Value Techniques: Mastering Value-Driven Sales Approaches

Hey there! I want to share something that's been a game-changer for me in ...

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By Connor Addis

12 min read

Mastering B2B Cold Email: Avoiding Spam Traps Effectively

I've got to tell you, cold emailing in the B2B world can be a ...

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By Connor Addis

11 min read

How to Ensure GDPR Compliance in Your Cold Emails

Hey there! I've got some interesting insights to share about GDPR emails that might ...

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By Connor Addis

13 min read

Monitoring Sales: Essential Metrics You Need to Track

We all know that keeping an eye on our sales is crucial for business ...

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By Connor Addis

12 min read

AI and Sales: Revolutionizing B2B Sales Strategies in 2025

Hey there! Let me tell you about something pretty exciting that's shaking up the ...

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By Connor Addis

12 min read

Why Content Marketing is Important for Boosting Sales

Have you ever wondered why content marketing is important for boosting sales? Well, I'm ...

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By Connor Addis

17 min read

Building a Sales Team: Essential Hiring and Training Tips

Have you ever wondered what it takes to build a powerhouse sales team? We're ...

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By Connor Addis

13 min read

How to Improve Sales with Effective Data Analysis Techniques

We've all been there - staring at sales numbers and wondering how to boost ...

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By Connor Addis

12 min read

Top 10 Questions for Qualifying Leads Effectively

Hey there! Have you ever wondered how to separate the wheat from the chaff ...

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By Connor Addis

18 min read

Top Sales Negotiation Strategies for Better Business Deals

Have you ever been in a tough business deal and wished you had some ...

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By Connor Addis

18 min read

Sales Pipeline Management: Essential Steps and Best Practices

Hey there! Let's talk about sales pipeline management, a game-changer in the world of ...

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By Connor Addis

14 min read

Mastering the Follow-Up Call: Key to Sales Success

or break a deal. The follow up call has emerged as a game-changer in ...

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By Connor Addis

12 min read

Prospecting on LinkedIn: Boost Your B2B Sales

In today's digital age, LinkedIn has become a goldmine for B2B sales professionals looking ...

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By Connor Addis

18 min read

Step-by-Step Guide to an Effective Sales Presentation Pitch

Have you ever felt nervous before giving a sales presentation? I know I have. ...

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By Connor Addis

17 min read

Building a Sales Playbook: Must-Have Components

We all know that sales can be tricky. That's why having a solid sales ...

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By Connor Addis

13 min read

Master Calendar Management for Sales Teams: A Comprehensive Guide

We've all been there – juggling multiple sales meetings, struggling to find the perfect ...

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By Connor Addis

8 min read

Client-Centric Approach: Building Trust with Potential B2B Clients

We all know that building trust is crucial in the B2B world. It's not ...

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By Connor Addis

23 min read

Master Cold Calling: Essential Tips and Techniques for Success

Let's talk about cold calling . You know, that sales technique where you reach ...

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By Connor Addis

17 min read

Top Strategies for Objection Handling in B2B Sales

We've all been there – you're in the middle of a B2B sales pitch ...

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By Connor Addis

18 min read

Master Advanced Sales Prospecting Techniques for Success

Hey there! Let's talk about sales prospecting , a game-changer in the world of ...

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By Connor Addis

14 min read

How to Build an ICP Marketing Strategy for Outbound Outreach

We all know how crucial it is to reach the right audience when it ...

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By Connor Addis

10 min read

E-mail Marketing Metrics: Decoding Open Rates and Click-Through Rates

Hey there! Let's dive into the world of e-mail marketing , where numbers tell ...

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By Connor Addis

12 min read

How to Ensure GDPR Email Compliance in Cold Marketing Campaigns

Hey there! Have you ever wondered about the ins and outs of GDPR email ...

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By Connor Addis

22 min read

2024's Best Marketing Automation Tools for Email Campaigns

We're living in an era where email marketing automation is changing the game for ...

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By Connor Addis

12 min read

The Ultimate Guide to Boosting Email Marketing ROI with Cold Emails

We all know how crucial email marketing is for businesses, but have you ever ...

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By Connor Addis

12 min read

The Impact of AI Cold Email Writing on Modern Marketing

We're living in an exciting time where AI is shaking things up in many ...

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By Connor Addis

22 min read

Mastering Cold Email Subject Lines: Tips and Tricks for Success

Have you ever wondered why some cold emails get opened while others end up ...

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By Connor Addis

9 min read

Top 10 Email Marketing Trends to Watch in 2024

Hey there! Have you noticed how email marketing is constantly evolving? We're seeing some ...

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By Connor Addis

14 min read

Email Marketing CRM Integration: A Step-by-Step Guide

In today's digital age, we're always looking for ways to streamline our marketing efforts ...

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By Connor Addis

12 min read

Lead Generation for Real Estate: Top Strategies for Success

Are you tired of struggling to find quality leads for your real estate business? ...

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By Connor Addis

16 min read

Generate Leads: A Data-Driven Approach for Success

We all want to generate leads effectively , but how can we ensure our ...

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By Connor Addis

10 min read

The Ultimate Guide to Lead Gen: Strategies, Tools, and Best Practices

In the ever-evolving landscape of digital marketing, mastering the art of lead generation (lead ...

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By Connor Addis

21 min read

Lead Gen for SaaS Companies: Strategies for Sustainable Growth

In today's digital age, the landscape of lead generation is constantly evolving, especially within ...

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By Connor Addis

12 min read

Facebook Lead Gen Ads: Maximizing ROI for Your Business

In today's digital marketplace, harnessing the power of social media is crucial for business ...

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By Connor Addis

15 min read

Boost Your Email Deliverability: Essential Tips for 2024

We all know how frustrating it can be when our important emails end up ...

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By Connor Addis

16 min read

Step-by-Step Guide to Building an Email Marketing Funnel

Email marketing funnels are powerful tools that can boost your business's ROI and click-through ...

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By Connor Addis

11 min read

The Power of AI in Lead Generation: Revolutionizing Sales and Marketing

In today’s rapidly evolving business environment, AI lead gen stands as a beacon of ...

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By Connor Addis

11 min read

Why Hiring a Lead Generation Agency is More Cost-Effective than Hiring an SDR

When it comes to expanding a business's sales funnel and generating quality leads , ...

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By Connor Addis

18 min read

How to write a cold email that converts: Proven strategies for 2024

In an era where everyone's inbox is flooded with offers and proposals, knowing how ...

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By Beth Townsend

4 min read

Lead Gen Dept: the number one UK B2B appointment setting agency

All businesses look to demonstrate their competitive edge and find ways to stand out ...

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By Beth Townsend

4 min read

8 ways to avoid spam and ensure GDPR compliance

We’ve already looked closely at the ins and outs of GDPR , but it’s ...

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By Bea Plummer

3 min read

The vital role of appointment setting for IT/managed service providers

In the bustling world of IT and Managed Service Providers (MSPs), making meaningful connections ...

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By Beth Townsend

4 min read

Elevate and excel: the shift from pushy to value-driven sales

Simply pushing products or services onto potential customers is no longer an effective strategy. ...

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By Connor Addis

4 min read

ICPs part two: how to create an ideal customer profile

In our first article discussing Ideal Customer Profiles we looked at their value to ...

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By Beth Townsend

4 min read

ICPs part one: the strategic role of ideal customer profiles in building valuable connections

Ideal Customer Profiles are an intrinsic part of successful B2B sales. An Ideal Customer ...

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By Bea Plummer

8 min read

Unlocking connections: the profound influence of email personalisation

In today’s digital age, writing a good email is a bit like cooking a ...

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By Bea Plummer

5 min read

Elevate your email marketing with A/B testing and personalisation

Are you tired of sending emails that seem to disappear into the void, never ...

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By Beth Townsend

3 min read

Streamlining success: Why invest in calendar management?

Everybody recognises that time is a precious commodity. Entrepreneurs and professionals often find themselves ...

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By Beth Townsend

4 min read

How do we define a lead?

To succeed in business, you need qualified leads that convert into sales. No business ...

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By Beth Townsend

7 min read

Key considerations for GDPR compliance

Data protection is highly regulated in the UK. GDPR compliance is vital for businesses ...

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By Bea Plummer

6 min read

Mastering the art of email sequences: crafting connections and conversions

Picture this: an email that not only grabs your attention but also compels you ...

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By Connor Addis

2 min read

10 meetings for £20 without cold calling

I want to try to help with a gift (hence the pic) to show ...

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By Connor Addis

2 min read

Get more sales by telling prospects about your worst feature...

If I showed you a way you can get more sales and all you ...

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By Connor Addis

3 min read

Why traditional sales outperform AI/automation in B2B sales.

If you want to significantly increase the sales in your B2B business be careful ...

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By Connor Addis

10 min read

Optimising your LinkedIn profile

3 questions you need to ask yourself. 1.Who is your audience? 2. How would ...

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By Connor Addis

1 min read

Spam trap words to avoid and how to find them easily before sending your email.

Do you use email as part of your outreach strategy? Did you know in ...

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By Connor Addis

2 min read

Getting past gatekeepers to reach decision-makers tip

RARE TIP – Change your mind set and change your results. (Guaranteed) Most sales ...

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By Connor Addis

2 min read

What is your promised land?

Are you happy with your sales pitch? Does your pitch include a section about ...

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By Connor Addis

2 min read

What marketing channel should you use to grow your business?

How should I grow my business?💰 There are so many options. Email, Linkedin, SEO, ...

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By Connor Addis

2 min read

A close you can use that helped me sell over 1 million dollars in sales

I want to share a close that helped me sell in excess of 1 ...

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By Connor Addis

2 min read

Stop giving away free consulting

Free consulting is where you give a prospect all your answers and knowledge before ...

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By Connor Addis

4 min read

Where are you on the trust ladder with your clients?

The Trust Ladder is a concept I learnt from the company Xant Labs and ...

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