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Sales is in our DNA

In a world where automation and AI are becoming the norm, we bring back the lost art of selling. At Lead Gen Dept., our skilled sales team uses the power of persuasion, objection handling, and interpersonal communication to get industry-leading appointment setting results for your business.

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Client-winning lead generation services.

Telemarketing

Our UK-based telemarketing team call your ideal clients, booking meetings for you and fostering relationships to drive predictable growth.

Email

Redefining excellence by designing and managing your campaigns from start to finish, consistently securing a high volume of booked meetings.

LinkedIn

Organically engaging your target clients, fostering relationships and unlocking new business opportunities for sustained growth.

The art of selling

Building rapport & trust

We focus on rapport building through effective tonality and genuine engagement. By fostering trust early, our team makes prospects feel valued and open to dialogue, setting the stage for productive conversations.

Understanding & influencing

Through active listening and asking the right questions, we identify key pain points. This tailored approach, combined with effective objection handling, keeps discussions focused and moves prospects smoothly toward commitment.

Closing & commitment

Our team excels at objection handling and guiding conversations toward successful outcomes. We ensure that every interaction ends with a clear call to action, securing meetings that align with your sales goals.

Campaign process

1

Strategy

We consult with your team to identify your company's strengths, unique value proposition and ideal prospects. You define your campaign goals and business objectives and get us headed in the right direction.

2

Audience refinement

We consult with your team to identify your company's strengths, unique value proposition and ideal prospects. You define your campaign goals and business objectives and get us headed in the right direction.

3

Value optimised outreach

No automated templates here. Our outreach specialists hand-craft and optimise every individual email and response to leave no doubt they are genuine interpersonal communications. While our email sequences are structured, each offers unique value and personalised content. Well-researched observations, industry insights and educational opportunities are just some of the ways we differentiate you from the crowd.

4

Campaign management

Our teams manage your campaign and inbox — all you need to do is talk to your prospects. Our campaign managers handle autoresponders and inter-company referrals until somebody puts their hand up and requests a meeting. You receive campaign results and real-time updates using Google Sheets and we can integrate directly with most CRMs.

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Our services

Outcomes

Warm leads booked into your calendar with your ideal target prospects.

Performance guarantee

We commit to a minimum number of booked meetings by the end of your campaign.

Service includes

  • Dedicated team (Account Manager, Research Manager, SDR, Content Writer)
  • Live reporting
  • Email campaign creation and management
  • Hand-curated leads
  • Target accounts researched and a personalised line written
  • Inbox management
  • 2 x email sending accounts
  • CRM Integration
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There is a better way

Traditionally, outbound lead generation campaigns focused on the 5% of the market with immediate intent to buy a product or service.

The problem with this approach is it often alienates the other 95% of your market with irrelevant emails that offer little value.

Full market appeal

The Lead Gen Dept. has moved past this outdated shotgun approach.

Sure, we understand the benefits of rapid conversions. Our campaigns prioritise that 5% of your market with immediate requirements to help you build momentum quickly.

But it doesn't end there. We also know that educating the other 95% sets the scene for future sales. We help you strike the perfect balance between building a strong brand position for long term profits and capitalising on current demand. It’s the best of both worlds.

The strategy

The Lead Gen Dept. helps you build relationships with your entire target market and establish your company as a thought leader willing to provide insights and information even when a prospect isn’t looking to buy right now. These relationships position you as their go-to partner when the time comes to do business.

The results

Addressing your entire target market generates substantial results like more leads, a higher ROI, and increased long-term sales as prospects consume your insights and become buyers. It enhances your brand position and puts you ahead of competitors running tired campaigns with a short-term focus.

We provide the bandwidth, you focus on sales

The fact is, preparing and executing an outbound campaign is as complicated as it is time-consuming. Few businesses, large or small, have the budget and bandwidth to focus on both the prospecting and

The Lead Gen Dept. has the experience, processes and personnel in place to execute flawless campaigns. There is no trial and error — we have been there and we know what works. We have already made the mistakes so you don’t have to.

Ready for
more leads?

We'll show your business the roadmap to get more leads from outbound sales.

Still unsure?

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