So Pure Air: Achieving clear results with targeted outreach preview image

So Pure Air: Achieving clear results with targeted outreach

Client profile


So Pure Air


United Kingdom


Manufacturing, Professional Services

Download case study

So Pure Air: Achieving clear results with targeted outreach

Headline results


appointments in 6 months


meeting target achieved
Demonstrated effectiveness in B2B engagement

Company Overview

So Pure Air specialises in air purification technology, offering advanced, medical-grade air sterilisation units proven to eliminate 99.99% of SARS-CoV-2, bacteria, and airborne viruses. With technology that purifies air up to eight times per hour, So Pure Air's solutions help to create safer, healthier environments.


The campaign's mission was to broaden So Pure Air's market presence, connecting with businesses in need of superior air purification systems. We focused on generating meaningful appointments, leveraging the unique value proposition of So Pure Air's technology to meet and surpass a 100% meeting target.

Our Solution

The Lead Gen Dept crafted a bespoke B2B cold outreach email campaign, designed to highlight So Pure Air's unique offering. Targeting a select audience, the campaign aimed to engage decision-makers by showcasing the proven efficacy and unmatched quality of So Pure Air's purification units.

Campaign Highlights

Exceptional Engagement Rates: Achieving an open rate of 59.87% and a reply rate of 18.25%, the campaign demonstrated the compelling appeal of So Pure Air's message.

Positive Response and Follow-Up: With 20.67% of replies marked as Positive, Referred, or To Follow Up, the campaign effectively identified leads with significant potential for further engagement.

Meeting and Target Success: Not only did we book 48 meetings in just 6 months, but we also hit the 100% meeting target, validating our approach and contributing to So Pure Air's ongoing growth.

Through strategic planning and execution, So Pure Air and The Lead Gen Dept collaboration showcases how targeted outreach leads to tangible business opportunities.

Discover more case studies

Still unsure?

Submit your email to receive a video replay of a demo plus latest news from the Lead Gen Dept.