Pelican: Navigating success with advanced geospatial technology preview image

Pelican: Navigating success with advanced geospatial technology

Client profile




Melbourne, Australia


Geo Spatial, Technology, Utilities

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Pelican: Navigating success with advanced geospatial technology

Headline results


appointments in 6 months


Surpassed the meeting target

Company Overview

Pelican, a pioneer in geospatial technology, has been at the forefront of mapping and spatial analysis, providing innovative solutions that drive decision-making and strategic planning for businesses across various sectors. Their cutting-edge technology and expert analysis transform complex spatial data into actionable insights, enabling clients to visualise

and understand their operational landscapes like never before.


The campaign aimed to showcase Pelican's unique geospatial capabilities to a wider audience, targeting organisations that could benefit from enhanced spatial data analysis. The goal was to secure meaningful appointments, demonstrating Pelican's ability to contribute significantly to clients' strategic objectives through advanced mapping technology.

Our Solution

In partnership with The Lead Gen Dept, Pelican embarked on a targeted lead generation campaign designed to highlight their expertise in geospatial technology. Through a combination of strategic outreach efforts, including personalised email campaigns and LinkedIn engagement, we aimed to connect Pelican with key decision-makers in industries where geospatial data could have a transformative impact.

Campaign Highlights

Strategic Outreach: Achieved a notable engagement rate, securing 56 appointments and demonstrating the campaign's effective reach and messaging.

Meeting Target Exceeded: Not only met but significantly exceeded the initial meeting target, achieving 116% of the goal and underlining the demand for Pelican's services.

Industry Impact: The successful campaign underscored Pelican's role as a key player in the geospatial technology sector, opening doors to new business opportunities and partnerships.

This collaboration between Pelican and The Lead Gen Dept has mapped a path to success, leveraging the power of geospatial technology to exceed meeting targets and foster growth. Through targeted lead generation strategies, Pelican has solidified its position as an invaluable resource for businesses seeking to leverage spatial data for strategic advantage.

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